We used this sunscreen on our kids when we were camping and at the beach all day. We applied it in the morning and they were in and out of the water all day, rolling around and getting buried in the sand, etc. The sun was hot all day and not one of them had a sunburn. It goes on a little greasy and soaks in within a few minutes. It's moisturizing and smells organic - no fruity or fragrant smells. We love this sunscreen. I understand it is so safe that you can practically eat it and is also safe on young infants too.